We believe time is a Client's most valuable asset 

 and best spent on their passions and in comfort 

 knowing their financial affairs are well-managed.

Our Approach

BERGQUIST WANG is a boutique firm with the mission of providing highly-personalized, comprehensive, and fee-only financial planning and investment advisory services to clients seeking creative solutions to their unique individual situations.

By performing the intensive and specialized work necessary, we assist our clients in achieving their long-term goals and objectives without the burden of daily management.

Based in Santa Barbara, California, our firm is independent and owner-managed with over 80 years of collective experience. We are a Registered Investment Adviser (RIA) and, as a fiduciary, dedicated to serving the needs of our clients with their interests being of paramount importance.

Advisory Services

Comprehensive Financial Planning

At BERGQUIST WANG, we develop a customized and comprehensive plan for each financial planning client. This process begins with a thorough review and deep discussions surrounding goals and objectives. Recognizing topics of personal finance can be a sensitive area, we focus on building a foundation of comfort and trust. We find this step to be a key aspect of our work as deliberate and thoughtful conversations can unlock a client’s true desired outcomes.

Our team is highly-skilled and well-experienced in utilizing unique planning strategies to create a path towards those identified goals. This includes tax considerations, estate planning alternatives, retirement aspects, gifting strategies, and a variety of other planning matters. Once the financial plan is fully developed, we walk with our client throughout the implementation and monitoring stages.

Investment Management

We build investment portfolios based upon long-term investment strategies incorporating the principles of Modern Portfolio Theory. The findings of this Theory state that strategic asset allocation is determinative of the majority of the expected long-term gross returns of a client's portfolio.

We implement a global, multi-asset class approach. Our investment process includes a tactical asset allocation overlay, which allows us to balance risk versus return in changing market environments. Additionally, we utilize our proprietary stock selection model which is based on concepts that have a proven positive relation to the expected relative price performance of a stock. This unique model, which was extensively back-tested and has been running live since early-2000, assists us in identifying attractive equity investments, which then go through a rigorous fundamental analysis prior to selection. 

The Team

Jonathan founded BERGQUIST WANG in 2013. Prior to the formation of the firm, he worked alongside Michael since 2000.

After completing his B.A. in Business Economics (emphasis in Accounting) at UC Santa Barbara, Jonathan became one of the youngest CFP® certificants (age 22) and continued on to earn his Juris Doctorate (emphasis in Business Law) from Santa Barbara College of Law.

Jonathan is the President of Adsum Education Foundation, Treasurer of the Santa Barbara Estate Planning Council and contributes to various other planned giving/advisory boards.

With two children away in college, Jonathan resides in Santa Barbara with his wife, Judy, three dogs and a cat. 


Michael is a founding partner of BERGQUIST WANG, which emerged from his solo practice Michael J. Bergquist Financial & Estate Planning (established in 1986).

Previously, Michael served as Vice President of Smith & Tucker, Inc. and as Vice President/Trust Department Manager at Lloyds Bank California.

Michael earned his B.A. (Magna Cum Laude) in Political Science from Willamette University and received his Juris Doctorate from Kendrick Hall School of Law at the University of San Francisco.

Michael and his wife, Jennifer, reside in Santa Barbara.  


Helen began her career in finance in 2009, earned her CFP® designation in 2017, and currently serves as a Financial Planner.

Prior to BERGQUIST WANG, Helen worked in various capacities with the Santa Barbara Police Department and the Office of the Santa Barbara District Attorney. In the community, Helen served as a facilitator for Parent Institute of Quality Education, where she educated parents on the college admission process.

Helen earned her B.A. in Political Science, with a minor in French, from UC Santa Barbara and the Professional Financial Planning Certificate from the UC Santa Barbara Extension Program. 


tel   805 568 5313       fax   805 568 5315